Who we are

We create UPF 50 plus swimwear & clothing that helps families enjoy the outdoors with confidence. Our focus is on protection, comfort and simple clothing solutions that make sun safety part of everyday life.

Our story

Our journey began in the UK in 2006 when my mum, Annette, was diagnosed with melanoma. With a hightened sense of awareness to the sun, she went looking for a solution. She discovered UPF 50 plus clothing and found it made sun protection far easier than relying on constant suncream re-application, especially since she had 3 kids to look after. She started equatorsun soon after, choosing to work with Stingray in Australia for their trusted and highly tested UPF 50 plus designs.

Annette passed away in 2009, and our family has continued her mission ever since. We remain committed to helping families enjoy the outdoors safely while keeping sun protection simple and reliable.

Our mission

Our family-run mission is to help more families enjoy the sun safely through UPF 50 plus fabric, inspired by the life and legacy of Annette.

Our values

Protection

Protection

Providing the highest level of sun protection, UPF 50+

Quality

Quality

Durable designs made to last, backed by decades of experience.

Purpose

Purpose

Driven by Annette’s legacy and our support for skin cancer prevention.

Join our community

We are always happy to hear from the families who use our products. If you would like to share your story, ask a question or show your sun safe moments, feel free to reach out or use the hashtag #equatorsun

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