Why Sun Protective Clothing?
Why Sun Protective Clothing?
Did you know?
The most deadly type of skin cancer, melanoma, is the 5th most common cancer in the UK, and the leading cause is UV radiation. 86% of these cases are preventable.
At the same time, UV radiation could account for up to 80% of visible ageing. Equally as preventable.
Your regular clothes won't protect you
Many assume regular clothes protect you from the sun, but most fabrics offer minimal UV protection. A typical white cotton t-shirt only provides the same protection as an SPF 5 sun cream, blocking just 20% of UV rays.
The truth is everyday clothing just isn’t designed for UV protection, putting you at a higher risk of skin cancer and ageing.
and sun cream is not enough.
Sun cream is essential, but it’s not enough on its own. It needs reapplication after sweating, swimming, or towel-drying, and will wear off over time, leaving your skin exposed to harmful UV rays.
Sun protective clothing is the only solution.
Our sun protective clothing is designed with built-in UV protection, offering consistent coverage without reapplication. With UPF ratings of 50+, it blocks over 97.5% of UV rays. It is made to be lightweight and breathable, and the only reliable way to stay safe while enjoying the outdoors.
Take action today.
UV damage is cumulative, but it’s preventable. Protect your skin with UPF clothing and reduce your risk of skin cancer and premature aging. Explore our collection and embrace the sun safely and stylishly.